Gender Is Essential Dependent On Norms And Behavioral...

Gender is often characterized by masculine and feminine behaviors. Socially, such characteristics can be accepted however, when these characteristics violate the societal norms, is often rejected (Mallon). To start off, an individual may characterize gender via internal feelings of whether he or she is a male, female, or neither. Gender is essential dependent on norms and behavioral expectations. Knowing these expectations and norms, an individual is essentially able to portray and adopt into the gender role they best identify as (Mallon). According to Schrock et al., â€Å"sociologists appear to be coming to terms with how people ‘embody gender,’ which refers not only to how people use or mold the body to signify gender but also to how such†¦show more content†¦In Schrock et al. study, it showed that transgender used their body as a â€Å"resource for constructing the gender category of woman† and â€Å"enable/ limit how they can be culturally perceive d.† Overall, the study’s analysis suggests that there is a symbolized method to gender, which understands the body as socially constructed, subjectively experienced, and physically material (Schrock et al). The National Center for Transgender Equality and the National Gay and Lesbian Task Force accounted the housing discrimination and instability for transgender in Pennsylvania. The survey respondents experienced blatant housing discrimination, as well as housing instability, much of which appears to stem from the challenges they face in employment (Task Force and Transgender Equality). These data suggested: 10% were evicted, 15% were denied a home/apartment, 11% had become homeless because of their gender identity/expression, 25% had to find temporary space to stay/sleep, 25% had to move back in with family or friends and 36% reported owning their home compared to 67% of the general U.S. population (Task Force and Transgender Equality). The survey on harassment and dis crimination at school was also done. Those who expressed transgender identity or gender non-conformity while in grades K-12 reported alarming rates of harassment (74%), physical assault (23%) and sexual violence (9%) (Task Force and

Air Force Essay - 741 Words

As I reach the end of my 20 year career with the United States Air Force, I have begun looking towards the next iteration of my career. Over my lengthy service, I have specialized in cybersecurity of network devices, end-point devices, and overarching policy. Currently, I am assigned as the Noncommissioned Officer in Charge (Director) of the Wing Cybersecurity Office. This position encompasses being the Subject Matter Expert (SME) for cyber security and compliance in support HQ AFGSC, HQ 8AF, 2d Bomb Wing and 34 associated tenant units. Leading 17 personnel focused on comprehensive information protection serving as one of two assigned Information System Security Managers (ISSM).Collaborating to ensure policy compliance to DoD policy,†¦show more content†¦Additionally, I hold Department of Defense certifications in IT Project Management, Cyber Ops, Management, Information System Security, Traditional Security, Host Based Security, and Inspections with a specialization in n uclear enterprise. In 2016, I was selected to serve on the RAND study on the kinetic effects of cyber-attacks on Industrial Control Systems (ICS) vulnerabilities. Taking this background, I intend to move forward and expand my existing base of expertise and dive head first in to the realm of wireless! In my last several roles, wireless connectivity has been the bleeding edge of both end user desires as well as security concerns. I have a keen interest particularly in distributed antenna systems or DAS. While most common with cellular network, they are making end roads in the enterprise and commercial WiFi arena. It is estimated that roughly 5% of commercial WiFi implementations use disturbed antenna systems. Given my background as a security professional, I not only see the benefits of indoor and outdoor distributed antenna systems. Not only from the power consumption perspective, but also from both the size and most importantly the ability to â€Å"right size/shape† the coverage area. This is especially true in multi-use office buildings and where terrain may be an obstacle. Obtaining this scholarship fromShow MoreRelatedAir Force Essay938 Words   |  4 Pages My Path to The United States Air Force I always wanted to go into the military as a little kid. Now, actually being at the age of what I need to decide on what I’m going to do for my future is a little harder than I thought it was going to be. I have chose to do my project on The United States Air Force. It has always intrigued me to join the military because of my grandfather. He was in the Air Force and always told me stories about when he was in the service. I really wasn’t sure aboutRead More The Army and the Air Force Essay1495 Words   |  6 PagesThe Army and the Air Force have many similarities and differences, some of the similarities are the troop’s dedication, diversity, and patriotism, and some of the differences are the way each branch trains, their respective customs, and quality life. As a Soldier in the Army, with many friends in the Air Force, it is easy for me to see the many similarities and differences between the two military branches. Both the Army and Air Force have troops who are dedicated to both the work they do forRead MoreMy Role in the Air Force Essay939 Words   |  4 PagesIn this essay, I will discuss my role in the Air Force. As background, I will discuss how my values led me to select the Air Force as a career choice. In addition, I will highlight my personally significant Air Force experiences/assignments to date. Finally, I will cover what I see as my contribution to the Air Force at the â€Å"micro† and â€Å"macro† levels. Starting in high school, I liked many of the aspects the military had to offer. One thing that really drew me to the military was equality.Read MoreEssay on My Air Force Experience 1050 Words   |  5 PagesI’m a prior enlisted officer with many years in the service. My long Air Force career and current leadership characteristics have been molded by incidents in my life and career. These incidents include my grandfather’s influence, significant events in my Air Force career, and my contributions to Air Force and national intelligence objectives in my current job. These three things are the leading factors that have made me the leader I am today. Each of these things contributed to different traitsRead MoreMy Air Force Story Essay885 Words   |  4 PagesHello, and welcome to my Air Force story. This paper is factual, and encompasses the humble beginnings of a poor college student and provides insight through to how I am affecting the Air Force mission today. Along the way, you will read about the circumstances that enticed a young man to join the Air Force, training received, a brief description of assignments, accomplishments, positions held, and how I affect the future leaders of the Air Force and its mission. Growing up I always wanted toRead MoreMy Air Force Story Essay913 Words   |  4 PagesStates Air Force (USAF) is composed of a diverse workforce. Its men and women come from all walks of life and their contributions make the USAF the world’s premier fighting force. I’m a proud member of this dedicated team of professionals. 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Particularly, the U.S. Air Force is not always is not always the first branch that comesRead MoreThe History of the United States Air Force Essay533 Words   |  3 PagesThe United States Air Force is a dedicated and effective establishment, and has been a great advantage in protecting the United States during numerous wars. It all started on August 1, 1907, General James Allen, Cheif Signal Officer or the U.S Army created and established the Aeronautical Division. He entrusted this organization with All matters pertaining to military ballooning air machines and related subjects. (Creation) Allen then put in command, Captain Charles D. Chander who was assistedRead MoreEssay on The Role of the Royal Air Force in World War II1108 Words   |  5 PagesLuftwaffe and the Third Reich. The Royal Air Force (RAF) provided the first successful display of air power in a defensive and offensive strategy. In the fall of 1940, the Battle of Britain was the first airpower only operation. The German objective was to gain air superiority over the Royal Air Force (RAF) by attacking military and civilian targets in and around the United Kingdom. The RAF defense of the homeland by tactical aircraft and ground anti-air weapons slowed German aggression. The successRead MoreEssay on Personal Narrative: My Experience in the Air Force938 Words   |  4 Pageshighly fulfilling career over the past 22 years. The Air Force’s standards of conduct and performance have helped me mature into an adult while creating lasting memories along the way. I have had the opportunity to make significant contributions to my country that offer a sense of pride and personal achievement. My current duties allow me to directly contribute to the Air Force and Joint arena on an almost daily basi s. Joining the Air Force helped me to realize I had undertaken a task bigger than

Restriction Imposed on Dual Citizens †Free Samples to Students

Question: Discuss about the Restriction Imposed on Dual Citizens. Answer: Introduction: According to section 44(i) of the constitution of Australia it can be stated that any person who holds a dual citizenship is not entitled to be become a member of the Australian parliament (Legislation.gov.au. 2018). This section had been introduced in the constitution to ensure that that those who are in charge of governing the country must have undivided loyalty to the country and must be free from any influence or allegiance to foreign power. This section clearly states that any person who acknowledges adherence , obedience to any foreign power, or is entitled to the rights and privileges by virtue of being a citizen of a foreign country is barred from being chosen as an elected candidate to the house of representative. However this section of the constitution had been incorporated in the nineteenth century and was done so to avoid any conflict of interest that may be influenced by loyalty or allegiance to any foreign nation. However, at the time there had been no concept of Australian citizenship. Citizens of Australia had been divided into British citizens and aliens (www.abc.net.au 2018). However it can be mentioned that this section of the Australian Constitution has been perceived to be archaic by many as the provision of dual citizenship had not been coined at the time when the constitution was drafted. This issue had been discussed in the remarkable case Sykes v Cleary by the High court of Australia. The High court in relation to this case had stated that the assessment of whether an individual is a citizen of a foreign nation has to be determined by the laws of the nations, the concerned person is a citizen of. The second important point as discussed by the High court in relation to this cas e was that no Australian would be disqualified and barred from taking part in the election and would not be denied the right to be represented in the either o the houses of the parliament if such concerned person takes reasonable steps to give the citizenship of the foreign nation. In another landmark case Sue v Hill, the High court of Australia had expanded the effect of section 44(i) and adopted an interpretation of the words of foreign power to include the countries of commonwealth and the United Kingdom. However these cases have come up in recent times as there has been a significant increase in the number of people who hold a citizenship of foreign power than the time when the constitution of Australia had been framed. It can be stated that the exclusion clause which restricts the citizens who hold dual citizenships from taking part in the federal politics has been held to be problematic and controversial and has given rise to some issues as enumerated below: Whether persons who hold citizenship of more than one country should be barred from taking part in federal politics? Whether it is necessary for citizens to give up the citizenship of the other country to be elected in the House of Representatives? And if so what steps should be taken to denounce the membership of the other nation? The interpretation of the aforementioned section By the High court of Australia in the case Sykes v Cleary has shed light on three important issues: The first issue that the court highlighted in relation to interpretation of section 44(i) was the meaning and acknowledgement of the terms allegiance, obedience to foreign power. It has also been highlighted by the court that there is a need to provide a distinction between a subject and citizen. The second issue that the court encountered while interpreting the aforementioned section was the identification of the extent of a different nations citizenship among the Australian citizens The third issue that has been identified by the court is what steps to be taken by a person to denounce the citizenship of a foreign power should be considered to be reasonable. Thus after discussing the problems related to the interpretation of section 44(i) of the Australian constitution it can be said that the need to amend this provision has also been proposed by some of the members of the parliament. In my belief this can be termed as a constitutional crisis as it has affected both the minor and the major parties (Power and Power, 2018). This section can be said to be incoherent with the policy of multiculturalism. It can be stated that most of the residents of Australia have been born in abroad nations or have parents who were born in abroad nations and thus this principle can be said to be inapplicable. It has also been proposed by many this section of the constitution needs to be amended by following the referendum process as mentioned in section 128 of the constitution. Although on paper this provision aims to ensure that the persons who are elected to run the country have undivided loyalty to Australia and are free from any allegiance to any foreig n power, however it practicality it is implausible and inapplicable. The exclusion or restriction clause has adversely affected the smooth functioning of the parliament of Australia as most of the residents of the country have a multicultural lineage and a complex nature of Dual citizenship. This exclusion clause of the constitution can also be said to be inconsistent with the fundamental principle that a parliament of a country must be the representative of the people (www.economist.com 2018). Thus due to its inapplicability the aforementioned section of the constitution can be amended by the following the procedure of referendum as enshrined in petition 128 of the constitution (Legislation.gov.au. 2018).. The task of amending the constitution can be a complicated process; however since in this case the need to amend this provision is clearly apparent and inevitable it should not be such a complicated task. However, a sensible proposal to amend the constitution has to be devised by the members, which should have the criteria to make the task comparatively easy by ensuring that all the essential requirements of eligibility are met by the members who are in favor of amending the constitution. In order to amend the constitution the parliament must approve such proposal. After being approved such proposal must be sent to the governor general so that a writ can be issued and a referendum can occur. It can be mentioned that this provision of restricting or prohibiting a person, having dual citizenship from becoming a member of the parliament is also present in many countries other than Australia. India Indonesia and China some of the most populated countries of the world do not have the provision of dual citizenship at all. This means that a citizen of India, China or Vietnam cannot hold the membership of another country. Countries such as Egypt, Israel and Sri Lanka do not allow the persons who hold dual citizenship to become members of the parliament of the respective countries (www.economist.com 2018). The main principle behind this provision of restricting persons who have dual citizenships to take part in the politics of the country can be said to prevent loyalty and allegiance to foreign power. However, in the United States of America, any person who is not born on American soil cannot run for presidential election. During the election of Barrack Obama as the president of the United States, a lot of controversy had been raised. In Mexico not only immigrants have been barred from presidency, but also their children are barred from taking part in the election procedure. Mexicans who hold passports of other nations are barred from serving in the Police force, flying a ship or being appointed as a ships captain. In some other countries like Myanmar, a citizen who is married to a foreigner cannot be elected as a president. It is the reason why the daughter of Aung San, the independence hero, Aung San Suu Kyi had been barred from being elected as the president (www.economist.com 2018). She had to create the post of State counselor for the purpose of running the country. Thus in conclusion, it can be said that section 44(i) of the constitution of Australia prevents any person who holds the citizenship of another country to take part in the federal politics and be elected in the House of Representatives. This provision had been incorporated in the nineteenth century and was done so to avoid any conflict of interest that may be influenced by loyalty or allegiance to any foreign nation. However, this provision has also been discussed by the High Court in the case Sykes v Cleary and has been interpreted. The high court of Australia in relation to this provision has stated that it is important to assess the extent of another countrys citizenship on an Australian citizen. The high court has further stated that a person who is willing to take part in Federal politics and to be elected as a member of the parliament must take reasonable steps to renounce the citizenship of the other nation. However this provision has created a lot of controversy and has been perceived to be against the fundamental principle of multiculturalism of the nation. Australia is not the only country which prohibits individuals who have dual citizenships to take active part in politics. There are many other nations such as Egypt, Israel and Sri Lanka who follow Australias example. References ABC News. (2018).What is it about section 44 that keeps tripping up our politicians?. [online] Available at: https://www.abc.net.au/news/2017-11-17/constitution-section-44-what-it-says-about-disqualification/9161180 [Accessed 6 Apr. 2018]. Aph.gov.au. (2018).Section 44 of the Constitution Parliament of Australia. [online] Available at: https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/Publications_Archive/archive/Section44 [Accessed 6 Apr. 2018]. Legislation.gov.au. (2018).Commonwealth of Australia Constitution Act. [online] Available at: https://www.legislation.gov.au/Details/C2013Q00005/ [Accessed 6 Apr. 2018]. Power, J. and Power, J. (2018).An outdated citizenship rule is bringing down Australias parliament. [online] Quartz. Available at: https://qz.com/1130468/australia-dual-citizenship-scandal-an-obscure-citizenship-requirement-is-bringing-down-australias-parliament/ [Accessed 6 Apr. 2018]. Sue v Hill - [1999] HCA 30 - 199 CLR 462; 73 ALJR 1016; 163 ALR .. The Economist. (2018).People with two nationalities should be feted, not mistrusted. [online] Available at: https://www.economist.com/news/leaders/21726692-countries-bar-them-certain-jobs-should-think-again-people-two-nationalities-should [Accessed 6 Apr. 2018].

Whole Food Markets Case Essay Example For Students

Whole Food Markets Case Essay Case Analysis – Whole Foods Market Comfy Shoes Don Meador, Mike Britton, Paige Phillips, Andrew Howery I. II. Introduction: By 2006, Whole Foods Market had evolved into the â€Å"world’s largest retail chain of natural and organic foods supermarkets. † Their rapid growth and success is primarily due to being highly selective about what they sell, as well as being dedicated quality standards and core values. Whole Food’s stated mission statement was to â€Å"promote vitality and well-being for all individuals by offering the highest quality, least processed, most flavorful natural and naturally preserved foods available. Situational Analysis a. Firm Analysis (Internal Strengths and Weaknesses) (Based on Appendix A). i. Current strategy and strategic position in industry: Whole Food’s strategy since 2002 has been to open its own large stores, 50,000 square feet and larger, rather than acquiring small chain stores ranging from 5,000- 20,000 square fee t. The driving concept behind their merchandising strategy was to create and â€Å"inviting and interactive store atmosphere that turned shopping for food into a fun, pleasurable experience. Whole Food’s wanted customers to think of the store as a â€Å"third place† outside of home and work, where they could relax as well as interact with others in a colorful environment. Financials Analysis: After reading the case and reporting the financial numbers the profit margins from year 2005 have been decreasing each year. The costs of goods sold are on the rise over the past three years and debt over the past three years has risen dramatically to all time highs. Compared to the competitors Whole Foods Market has extremely low revenues and also low EPS. (www. oovers. com) Assessment of Marketing: In 2005 sales were 1. 3 million and rose to 1. 7 million in 2007 showing for a increase in sales over the three year time period. As stated in the financial analysis the profit margi ns have been decreasing each year. According to yahoo financials the market capitalization has been on the rise. Assessment of Finance: Stock price according to yahoo financials is 33. 69 but has drastically reduced since 2005. The P/E ratio in comparison is well above the industry average. The prices of whole foods are well above the industry average. We will write a custom essay on Whole Food Markets Case specifically for you for only $16.38 $13.9/page Order now Assessment of physical resources: The company’s stores some can be up to eight years of age which is fairly young for the grocery industry. These stores average about 30,000sq. ft. As of 2006, 113 of the company’s 180 stores were 30,000sq. ft. or larger. The stores only get newer as the company looks to build new large stores in the larger metropolitan areas. Over the next five years the company will need to continue to match the competition with stores that fit what the consumer market is looking for at the current time. Assessment of human resources: The employees are very well trained, knowledgeable and experienced in the grocery industry products making for a better customer experience. The payroll, bonus and other benefits increased from 2004 to 2005 almost $26,000,000 but if well below the competitor’s payroll. Kroger is 571million in 2004 and dropped to 547million which shows one of two things there are more employees and possibly better pay for the workers. The management believed its team members were inspired by the company’s mission because it complemented their own views about the benefits of a natural and organic foods diet. In management’s view, the team members feel good about their job because they feel like that contributes to the welfare of society and to the company’s customers by selling clean and nutritious foods. ii. What are the key Strengths and Weaknesses? One of Whole Food’s strengths is their passion for food and high standards for quality products. They guaranteed 100 percent satisfaction on all items purchased. They have a competitive advantage when it comes to the size of their stores. Very few natural foods stores have stores larger than 20,000 square foot. .u9f227f099faf37d9d37e37d45b3dcc61 , .u9f227f099faf37d9d37e37d45b3dcc61 .postImageUrl , .u9f227f099faf37d9d37e37d45b3dcc61 .centered-text-area { min-height: 80px; position: relative; } .u9f227f099faf37d9d37e37d45b3dcc61 , .u9f227f099faf37d9d37e37d45b3dcc61:hover , .u9f227f099faf37d9d37e37d45b3dcc61:visited , .u9f227f099faf37d9d37e37d45b3dcc61:active { border:0!important; } .u9f227f099faf37d9d37e37d45b3dcc61 .clearfix:after { content: ""; display: table; clear: both; } .u9f227f099faf37d9d37e37d45b3dcc61 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9f227f099faf37d9d37e37d45b3dcc61:active , .u9f227f099faf37d9d37e37d45b3dcc61:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9f227f099faf37d9d37e37d45b3dcc61 .centered-text-area { width: 100%; position: relative ; } .u9f227f099faf37d9d37e37d45b3dcc61 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9f227f099faf37d9d37e37d45b3dcc61 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9f227f099faf37d9d37e37d45b3dcc61 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9f227f099faf37d9d37e37d45b3dcc61:hover .ctaButton { background-color: #34495E!important; } .u9f227f099faf37d9d37e37d45b3dcc61 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9f227f099faf37d9d37e37d45b3dcc61 .u9f227f099faf37d9d37e37d45b3dcc61-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9f227f099faf37d9d37e37d45b3dcc61:after { content: ""; display: block; clear: both; } READ: James Buchanan EssayEach Whole Food’s store had a customized layout to fit the particular site and building to show off particular products for their target customers in that area. Another strength within the Whole Foods corporation is that they offer an economic value added management and incentive system for employees. This system worked well for team members to use in finalizing decisions that created sustainable shareholder value. One of Whole Food’s weaknesses would have to be their high prices. The costs of growing and marketing organic foods are about 25-75% more than onventionally grown items. iii. Complete the IFAS matrix Internal Strategic Factors S trengths Weight 0. 40 0. 10 Rating 4 2 Weighted score 1. 6 0. 2 Passion for high quality products. Large size stores. Customized facilities. Weaknesses 0. 20 0. 20 3 -3 -2 0. 6 -0. 6 -0. 2 High prices Large store size. Total 0. 10 1. 0 1. 6 b. Environmental Analysis (External Opportunities and Threats) (Based on Appendix B) i. How attractive is the market? The organic foods market is very attractive and continuing to increase in attractiveness. Whole Foods holds a very strong position in the market and could potentially position themselves in an even stronger and more profitable position. Health and organic foods have become very popular and show no signs of slowing in demand. The processes by which organic foods are made will only become less expensive as new technologies and continuing knowledge of the industry grow. ii. What are the key Opportunities and Threats? The key opportunities for Whole Foods include: increasing attractiveness of the health/organic food industry, growth through acquisition, and enhancing their brand image/loyalty through community service. Whole Foods has already bought its largest competitor, Wild Oats, which has shown to be profitable. By promoting organic foods Whole Foods can increase sales and attract new customers by introducing them to the Whole Foods experience. Whole Foods would benefit not only by promoting itself but the industry in general. In addition to promoting organic foods, they could enhance their brand image and loyalty by continuing their community service efforts. If the industry continues to grow and they continue to bring about brand awareness and loyalty, Whole Foods could strengthen its market share and profitability. The key threats that Whole Foods faces include: local grocers increasing their organic food options, the size of Whole Foods stores deterring customers, and the price of organic foods. Local grocers could potentially take away from Whole Foods sales by stealing the customers that want to get in and get out. If customers can get the organic foods they want at a smaller grocery store, some customers may switch to them. This is where the size of Whole Foods’ stores becomes a threat to themselves. If they continue to buy and build large stores they could potentially deter some of their consumers to the smaller grocers in the area. Also what is a threat now is the high price of organic foods. Consumers must pay a premium for these items because they cost more to produce. Whole Foods must keep the customers they have now loyal or they could lose them to non-organic foods that are cheaper. iii. Complete the EFAS matrix External Strategic Factors Opportunities Weight . 20 . 20 . 15 Rating 4 4. 5 3. 5 Weighted score . 80 . 90 . 525 Growth through acquisition Increasing attractiveness of health food industry Brand image through community sponsored events Threats Local grocers increasing organic food options .15 -3. 0 -. 45 Large store size deterring â€Å"in and out† consumers Economy troubles: customers switching to lower cost products Total III. IV. Summary of Strategic Position: .15 . 15 1. 0 -2. 0 -2. 0 5. 0 -. 30 -. 30 1. 175 Based on the IFAS and the EFAS we feel that Whole Foods has a high competitive strength and they are competing in a highly attractive industry. Issue Identification Based on the Generic Strategy Matrix, what is the key strategic question? V. VI. How can Whole Foods Market continue their success by attracting nonusers, (consumers who don’t normally purchase natural and organic products) convince current customers to buy extra and more often, as well as gaining customers from competitors. Strategy Formulation: Given their position on the Generic Strategy Matrix, Exploit competitive position, Whole Foods needs to focus their strategy on market penetration. Evaluations of Alternatives: a. 1. .u01936051f8e17bd2e7cf3d144d6bab29 , .u01936051f8e17bd2e7cf3d144d6bab29 .postImageUrl , .u01936051f8e17bd2e7cf3d144d6bab29 .centered-text-area { min-height: 80px; position: relative; } .u01936051f8e17bd2e7cf3d144d6bab29 , .u01936051f8e17bd2e7cf3d144d6bab29:hover , .u01936051f8e17bd2e7cf3d144d6bab29:visited , .u01936051f8e17bd2e7cf3d144d6bab29:active { border:0!important; } .u01936051f8e17bd2e7cf3d144d6bab29 .clearfix:after { content: ""; display: table; clear: both; } .u01936051f8e17bd2e7cf3d144d6bab29 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u01936051f8e17bd2e7cf3d144d6bab29:active , .u01936051f8e17bd2e7cf3d144d6bab29:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u01936051f8e17bd2e7cf3d144d6bab29 .centered-text-area { width: 100%; position: relative ; } .u01936051f8e17bd2e7cf3d144d6bab29 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u01936051f8e17bd2e7cf3d144d6bab29 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u01936051f8e17bd2e7cf3d144d6bab29 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u01936051f8e17bd2e7cf3d144d6bab29:hover .ctaButton { background-color: #34495E!important; } .u01936051f8e17bd2e7cf3d144d6bab29 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u01936051f8e17bd2e7cf3d144d6bab29 .u01936051f8e17bd2e7cf3d144d6bab29-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u01936051f8e17bd2e7cf3d144d6bab29:after { content: ""; display: block; clear: both; } READ: Are You Ready For Some Football EssayIncrease the brand awareness, image, and loyalty through various forms of advertising and public relations. i. Advantages: Not only promoting the Whole Foods brand but organic foods in general to increase sales of current customers and continue bringing in new customers. Whole Foods already holds a strong position in the market, and by increasing the awareness and demand for organic foods they will inevitably increase their market share and profits. Whole Foods can continue to increase their brand image through their community service in the local operation areas to enhance the brand loyalty. Disadvantages: Whole Foods traditionally relies on word of mouth advertising and also their continuing customers, an increase in the advertising costs would initially affect the bottom line. If the large scale advertising plan does not generate the projected sales, it could have a very detrimental affect on the company’s long term performance. ii. Attractiveness score (EFAS) 1. 2 iii. Ability to compete score (IFAS) 1. 8 2. Determine the most effective and efficient store sizes for each market location i. Advantages: Determining the best store size to better serve the area they are operating in. This could help Whole Foods attract and keep the â€Å"in and out† shopper that they could miss out on with the larger facilities. Another advantage would be reducing overhead costs by reducing store sizes where necessary. Whole Foods could become more efficient in customer service by improving their employee to shopper ratio. Disadvantages: Conducting the analysis of the appropriate store sizes would be very costly. Surveying the market area and determining a precise answer would be extremely difficult. Reducing future store sizes ould limit the volume at which they operate and could limit the assortment of products offered. ii. Attractiveness score (EFAS) 0. 7 iii. Ability to compete score (IFAS) 1. 2 b. Use the EFAS and IFAS scores to plot each alternative on the Strategy Matrix Alternative 1: is very attractive and Whole Foods has a great ability to pursue this alternative. Whole Foods would be penetrating the market through advertising, promotions, and increasing their br and image/loyalty through community service. Alternative 2: is a medium attractiveness, and a medium ability to achieve. It would be difficult for Whole Foods to overcome the obstacles in place to succeed in this venture. VII. Conclusion a. Increase the brand awareness, image, and loyalty through various forms of advertising and public relations. This will help Whole Foods further penetrate the market and continue to increase market shares and profits. b. Whole foods should implement 95 % of available resources to alternative 1 and the remaining 5% could be concentrated on determining store sizes and locations for the highest customer acquisition. VIII. Implementation a. Short term implementation: Whole Foods could hold radio station promotions for the local community to gain new customers. Use billboard ads to grow the Whole Foods name to grab customers that might not have a awareness of the local areas b. Long term implementation: Launch national advertising promotions by sponsoring a large health related event and gain statistics on the target market TV shows and advertise in or on these channels at the given time of the target markets attentiveness. . Assumptions: The demand for organic and health foods are going to continue to increase therefore the market share and profits will also continue to increase with the demand rising in this market. d. Identify critical success factors: The consumer continues to view Whole Foods as the best and primary provider of organic and health food. e. Identify key risks: Devoting to much of the resources to advertising and losing focus on company operations.